Maintenance Agreements: Conveying the Value to Your Customers

This course is built for HVAC technicians and service teams who want to grow their company’s maintenance agreement program with confidence. You’ll learn why a well-structured maintenance agreement matters to the business, what belongs in a strong agreement (and what doesn’t), how to price Basic, Standard, and Premium plans profitably, and how to present and enroll customers using a simple, low-pressure process — Plant, Present, Protect. By the end, you’ll be equipped to talk about maintenance agreements naturally, in plain language, without ever feeling like you’re making a hard sell.